[yellow tail] Pure Bright named a ‘Rising Star’

According to Impact’s Imported Wine Hot Prospects List.

Adding to its string of accolades, here at [yellow tail] wine, we are delighted to share that our new range of low-alcohol wines, PURE BRIGHT, has been named a 2021 “Hot Prospects” by a leading U.S industry publication, Shanken Impact Newsletter.

Targeting the expanding better-for-you category, [yellow tail] PURE BRIGHT offers three refreshing varietals, including Chardonnay, Pinot Grigio, and Sauvignon Blanc, low in sugar, low in calories, and BIG on taste.

Impact’s Annual Roster of “Hot Prospects” recognizes up-and-coming brands across the industry, evaluating over 99 brands to determine if they have achieved the required volumes and growth consistency of over two preceding years.

With the recent launch of PURE BRIGHT in the U.S. market, we are delighted with this achievement and hope PURE BRIGHT continues to grow as consumers increasingly choose to moderate their alcohol consumption.

Cheers to that!

Source: Impact Newsletter September 1 & 15, 2022 issue.