is Big Game Ready

Once a year, we come together to witness an event that is larger than life… the Big Game. For many fans, it’s not just about the football - the commercials during the game are just as exciting.

This year, you’ll see something different on the Big Game. You will see [yellow tail]. It’s the first time in four decades a wine brand has entered the Big Game arena. Featuring our dynamic duo, the Yellow Tail Guy and his pal Roo, our new campaign will bring the fun to Big Game parties across the country!

Let's Yellow Tail

Win A Trip To Australia!

Three Easy Steps To Enter

  • Step 1

    Be on the lookout for a picture and/or video of the Yellow Tail Guy on your social feeds, while shopping in the wine aisle at your local grocery store, or on your TV during or after the Big Game.

  • Step 2

    If you see him, snap a picture on your mobile device!

  • Step 3

    Post the picture on Instagram or Twitter using the hashtag #YellowTailGuy and #Sweepstakes and be entered to win a trip to Australia!

Click here for sweepstakes Terms and Conditions.

Behind The Scenes With Yellow Tail Guy & Roo

Enjoy a behind-the-scenes look at the making of our new campaign!