We believe...

At [yellow tail], we believe in fun. To help spread this message, we’ve created a new campaign featuring our first ever spokesperson – Yellow Tail Guy – and his sidekick Roo, who believe wine should be fun and accessible to everyone. Scroll down to check out our new commercial and meet this dynamic duo!

Scroll down to check out our new commercial!

Let's Yellow Tail

Here it is! our new commercial!

Win A Trip To Australia!

Three Easy Steps To Enter

  • Step 1

    Be on the lookout for a picture and/or video of the Yellow Tail Guy on your social feeds, while shopping in the wine aisle at your local grocery store, or on your TV during or after the Big Game.

  • Step 2

    If you see him, snap a picture on your mobile device!

  • Step 3

    Post the picture on Instagram or Twitter using the hashtag #YellowTailGuy and #Sweepstakes and be entered to win a trip to Australia!

Click here for sweepstakes Terms and Conditions.

Behind The Scenes With Yellow Tail Guy & Roo

Enjoy a behind-the-scenes look at the making of our new campaign!