Wine Intelligence has announced [yellow tail] is the World’s Most Loved Wine Brand* for the fifth consecutive year! The brand power index measures consumer perceptions of wine brands from 25 global key wine markets and represents 400 million wine drinkers. The report looks at metrics including brand awareness, consideration, affinity, and recommendation.
Here at [yellow tail], we’re delighted [yellow tail] has retained its position as the world’s most loved wine brand. This award means so much to us because it represents the views of our consumers – the people we work hard to make delicious wines for every day.
We are proud of this fantastic achievement and believe it is a testament to [yellow tail]’s consistently great-tasting wines and unique brand personality.