In 1957 founders Filippo and Maria Casella migrated from Sicily and arrived on Australian shores. They began making wine with the family’s winemaking philosophy at its heart; to bring family and friends together at any occasion.
It was this approach that inspired John Casella’s vision for [yellow tail] in 2001; to create an approachable wine that everyone could enjoy. By doing so, he wanted to demonstrate that wine could be fun, easy to choose, easy to drink and easy to understand. [yellow tail] was first launched in the USA with an ambition to sell 25,000 cases. Over 1 million cases were sold within that first year!
In the years following the launch, our talented winemaking team put a lot of passion and expertise into creating and growing [yellow tail]. It is about making consistently great wines that over deliver on taste and quality; wines that are accessible and appealing to people all over the world.
By the 2020s, [yellow tail] became available in over 60 countries and launched a wide range of varietals. Since launch, [yellow tail] has won more than 550 wine awards, and continues to be recognised as the #1 Most Loved Wine Brand in the world for the 6th year in a row - a proud achievement for all of us, and a great testimony to the quality and taste of [yellow tail].
Today, John Casella continues to run the family business using the same principle of creating great tasting wines for all to enjoy. By combining a passion and understanding of the Italian heritage with a relaxed and modern Australian attitude, Casella continues to create wines that have wide appeal and will be enjoyed for generations to come.