Coming on board as the brand’s first-ever Australian ambassador, Sophie Monk plays a leading role in shaping [yellow tail]’s new Easy to Love campaign highlighting that you don’t need to compromise on quality to find your perfect [wine] match.
The Easy to Love campaign creative, is centred around a ‘matchmaking’ game show. The tongue-in-cheek show features Sophie Monk as both the host and the five contestants, each embodying a different [yellow tail] wine varietal, Bubbles, Pinot Grigio, Chardonnay, Merlot, and Shiraz, as Sophie looks to find her perfect [wine] match.
Sophie shares the [yellow tail] life-loving spirit – optimistic, down-to-earth, and straight-talking and is a long time fan of [yellow tail]. She admires that [yellow tail] is a lot like herself, being a brand that doesn’t take itself too seriously.