Building on the success of its Easy to Love campaign, [yellow tail] is thrilled to announce the launch of its newest sparkling sensation: [yellow tail] Prosecco and Prosecco Rosé, in partnership with brand ambassador Sophie Monk. Known for her effervescent personality and love of bubbles, Sophie Monk brings her signature sparkle to this exciting new release.
“I’ve always loved a glass of Prosecco, it’s fun, fresh, and perfect for any occasion. For me, wine has always been about sharing laughs with friends or celebrating special moments with family. It doesn’t need to be stuffy or complicated — just really enjoyable. That’s why this collaboration with [yellow tail] felt like such a natural fit. The [yellow tail] X Sophie Monk Prosecco is not only seriously tasty, but it’s made for getting party-ready. It’s got that pop of personality that brings a sense of fun and gets everyone smiling. I’m so excited to share it with Australia — trust me, it’s delicious!”
Crafted from premium grapes sourced from the Alpine Valley, both the Prosecco and Prosecco Rosé are deliciously refreshing and vibrant. Whether you’re adding a bit of sparkle to your day, having a romantic night in, or getting party-ready with friends, this is the perfect bottle to pop.
A Sparkling Opportunity in a Growing Category
Prosecco is currently the fastest-growing category in wine, with Australian Prosecco accounting for 74% of the category*. As the World’s Most Loved Wine Brand**, [yellow tail] continues to show value and volume growth, even in a declining category. With Prosecco drinkers skewing younger and enjoying their bubbles in social settings, this launch is a strategic move to meet evolving consumer tastes and recruit new drinkers into wine.
Madeleine Legoe, Brand Manager for [yellow tail] commented on the collaboration, stating:
“At [yellow tail], we’re thrilled to team up with Sophie Monk to launch a Prosecco that’s as vibrant and fun as she is. With her love of bubbles and broad appeal, Sophie brings the perfect sparkle to a wine that is made for social moments. We wanted to create a Prosecco that reflects the energy of Australia — and Sophie was the perfect person to help us tell that story.”
Nationwide Availability
Available now at Dan Murphy’s and BWS stores nationwide, [yellow tail] Prosecco and Prosecco Rosé have an RRP of $19.00.
