[yellow tail], the World’s #1 Australian Wine Brand, is excited to reveal a vibrant new look as part of its first global brand refresh in over 20 years. Since its launch in 2001, [yellow tail] has stood out with its playful personality and iconic Roo, breaking away from traditional wine norms. The refreshed packaging builds on this legacy with a sleek, modern design that stays true to our approachable, fun and optimistic spirit.
At [yellow tail], we know that small, thoughtful changes can make a big difference. This refresh isn’t about reinventing the wheel; it’s about building on what people already love. We’ve taken our most iconic elements and given them a fresh twist: more joy, more personality, and even more standout style. It’s proof that evolution doesn’t have to mean revolution. Sometimes, the smartest move is to fine-tune what works, and we’ve added just the right amount of sparkle to keep things feeling fresh, fun, and unmistakably [yellow tail]. Rest assured, the wine inside remains the same.
What’s New:
• Modern Design: A clean, contemporary look that resonates across generations.
• Easy to Shop: Bold labels and clearer varietal cues make it easier to spot your favourite on the shelf. Tasting notes make it easier to understand the wine and choose a varietal.
• Premium Touches: Refined details and a revitalised Roo make you proud to have a bottle on your table, take to a BBQ or pop on your picnic rug
• Bubbles gets fancy: Bubbles is now the elegantly named Cuvée and features a gold Roo and cork closure for added elegance. Read more here.
• From Zork to Cork – No it’s not a typo! We’re refreshing our sparkling range with a pop, fizz and bang, so our sparkling range will feature modern corks. Read more here.
Expect to see these changes throughout 2025 as our stock is refreshed in your local bottle shop or venue.
