Harpers Magazine: The Godfather of brands.
John Casella - Managing Director Casella Wines
In the history of brand drinks development, few wine brands have made as big an impact as [yellow tail] whose annual sales now top 11 million cases.
As Joe Frattorini discovers, no-one is more surprised than [yellow tail] founder John Casella.
For the full story, check out the Harpers Magazine August 2008 link below.
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The Godfather of Brands
