From humble beginnings,
the start of
Casella Family Brands founders Filippo and Maria Casella migrate from Sicily and purchase Farm 1471, the future home of [yellow tail] wines.
The next generation
Casella Family Brands is born!
The Casella family produce their first batch of wine in Australia. The dream is becoming a reality.
1971 first vintage
50 tonnes crushed
The winery starts to grow, stainless steel tank and 12 tonne fermenter installed.
A brand is born! The start of the millennium
[yellow tail] launches in the USA
Selling over 1 million cases in the first year!
Casella Family Brands partner with USA importers W.J Deutsch & Sons who launch [yellow tail] to the States. The 1st year forecast was to sell 25,000 cases but actual sales were over a million.
The brand is born!
Reserve range launched!
250,000 cases in the first year.
[yellow tail]'s big brother is born with the launch of [yellow tail] Reserve. 250,000 cases of Reserves are sold in the first year suggesting big things for the brand await!
Global sales of [yellow tail] reach 5 million cases.
[yellow tail] wins big
Jimmy Watson & Stodart Trophy.
[yellow tail] awarded the Jimmy Watson and Stodart Trophy, two of the highest accolades in the Australian Wine Show calendar for one year old reds.
[yellow tail] launches its first outdoor billboard campaign in the USA.
Case leaves for Japan!
Casella Family Brands inducted into the export
hall of fame
Casella Family Brands is inducted into the export hall of fame for its on going contribution to [yellow tail].
The fastest bottling line in the world!
Fastest bottling line in the world
To keep up with [yellow tail]'s rapid growth, the winery install the fastest bottling line in the world, capable of processing 36,000 bottles per hour.
[yellow tail] installs the largest rain & waste plant in Australia.
It is capable of recycling the equivalent of 160 olympic-sized swimming pools every year.
[yellow tail] hits the UK streets with its 'Hello' campaign.
A truly global community of [yellow tail] lovers exist with global sales of [yellow tail] surpassing 10 million cases.
"We now crush more in a day than we did in a year back then"
Named Australia's most powerful family owned wine brand. 2 years running!
[yellow tail] pops cork on new bubbles.
[yellow tail]'s popular sparkling white and rosé wine reveals a brand new look and innovative re-sealable closure!
The family expands!
187mL mini-bottles are released.
[yellow tail] releases convenient 187mL mini-bottles in five popular varieties – Pinot Grigio, Semillon Sauvignon Blanc, Chardonnay, Shiraz and Merlot.
[yellow tail] celebrates its 10th birthday and is available in over 50 countries around the world. From Humble beginnings [yellow tail] has become Australia's greatest wine exporter.
[yellow tail] awarded the Grand Gold medal, the highest award possible, at the prestigious Great MUNDUS VINI International Wine Awards.
Casella Family Brands reaches one billion bottles of [yellow tail] wine.
One billion bottles means that 10 billion glasses of [yellow tail] wine have been enjoyed around the world.
The journey continues...