May 2011 - Global
The Power 100 report by British consultancy firm Intangible
Business, rank [yellow tail] wine the most powerful Australian wine
[yellow tail], Australia's family‐owned wine label that turns 10
this year, has been ranked as the most powerful Australian wine
brand in the world and number 37 in the top 100 wine and spirit
brands globally according to the 2011 Power 100 Report released
Nearly 10,000 of the most important brands in the wine and
spirits industry were tested by a panel of ten global industry
experts. Only 100 of the most powerful brands in the wine and
spirits industry are published in the annual report. Each brand was
given a grade for each of the criteria used to obtain the final
score (see below for criteria).
The report's thorough valuation methodology considers brand
strength, perception and financial performance and scores each
brand on a variety of measures. These scores are then combined with
hard volume data to create a league table of the most powerful
international drink brands.
John Casella, Managing Director of Casella Wines was delighted
to receive this news about [yellow tail].
"We are very proud of this result. 2011 sees the [yellow tail]
brand celebrate its 10th anniversary so we are thrilled that the
brand has achieved this level of success in such a short period of
"The results are testament to our passion and commitment to
making the best wines we can, wines that are not only loved here in
Australia - but are enjoyed around the world," said John.
Celebrating its 10‐year milestone, the [yellow tail] brand has
come a long way since 1969 when founders Fillipo and Maria Casella
began growing grapes at Yenda in the Riverina region. Today the
range is exported to over 50 countries with the emphasis on
creating great tasting, approachable wines at great value.