October 2013 - Australia
Casella Wines, makers of Australia's iconic wine brand, [yellow
tail], has announced that the company has bottled its one billionth
bottle of [yellow tail] wine.
Amcor Glass, the company that has been supplying Casella Wines
with wine bottles for [yellow tail] for over 10 years, today
presented Casella with a commemorative bottle, to mark the
The notable milestone has been achieved in less than 11 years
since [yellow tail] was launched in 2001, with the mission of
providing a range of approachable, fresh, fun, consistent and
quality wines, to millions of fans around the world.
John Casella, Managing Director of Casella Wines is delighted to
share the news of this achievement.
"One billion bottles means that 10 billion glasses of [yellow
tail] wine have been enjoyed around the world," said John.
"We're extremely proud to have provided one billion bottles of
[yellow tail] wine to people in more than 50 countries. This result
shows there is strong demand for [yellow tail] wine not only in our
home country, but also abroad," said John.
Nigel Garrard, Managing Director, Amcor Australasia &
Packaging Distribution said he was proud to be involved in this
extraordinary success story.
"For over a decade Amcor has partnered with Casella Wines to
share great quality Australian wine with the world. We're proud to
have helped this family business on their journey to become
Australia's largest independent producer and exporter of bottled
wine," said Nigel.
The [yellow tail] brand has come a long way since John's
parents, Filippo and Maria Casella began growing grapes at Yenda in
the Riverina region in 1969. Today, [yellow tail] is the number one
imported wine and the number one red wine in the U.S., the largest
wine market in the world.
"Our success is testament to the commitment and hard work of all
of our staff, and the support of our distributors, trade partners
and our loyal fans. We're continuing to see growth year-on-year and
this is a result of the quality, consistency and value proposition
that we offer with [yellow tail]," said John.
John commented that he was looking forward to building on this
success and sharing the range of award winning [yellow tail] wines
with consumers for many years to come.
"We're focused on improving quality, variety and value and
continuing to create great beverages that people all over the world
can enjoy, on any occasion. We are excited about the future of
[yellow tail] and reaching our next milestone," said John.
Frankie Harding - 02 9330 4721 or email@example.com
Ursula Williams - 02 9330 4727 or firstname.lastname@example.org
About [yellow tail]
From small, humble beginnings, [yellow tail] has grown to become
one of the world's leading and most recognisable wine brands.
Despite its success, [yellow tail] remains 100% family-owned and
estate-produced, based at a state-of-the-art winery in Yenda, just
outside Griffith NSW. The brand has achieved remarkable success in
the export market and is a key player in the US, Canada, Europe,
Asia and the UK.
The brand holds the record for the most successful launch of any
Australian wine brand in the history of the Australian wine
industry and the fastest growing imported wine in US market
history. It is the number-one imported wine in the US and Canada,
with more than two and a half million glasses of [yellow tail]
enjoyed around the world each day.