November 2011 - Global
[yellow tail], the Australian family-owned and fun-loving wine
brand that has won millions of hearts around the world, turns 10
years young this year. Such a significant milestone is worthy of a
celebration for all [yellow tail] fans this November and December,
2011.
[yellow tail] has turned to Facebook as a way to break down
borders and bring people from all countries together to share and
enjoy two main ingredients for the ideal party - food and wine!
More
More than 290,000 existing [yellow tail] Facebook fans, and many
more food and wine lovers from around the world, are invited to
dig-out their favourite party-food or wine cocktail recipe and
share it with like-minded party people. The recipe will be
formatted into a downloadable card, complete with image and wine
match.
Fans will also be able to browse other people's recipes, select
their favourites and create a personalised party cook-book that can
be downloaded as a pdf file.
The Facebook application comes at the ideal time as people
prepare for the upcoming holiday season. Fans will be able to fill
their personalised cook-book with planned holiday dishes, or create
one as a gift for a loved one for no monetary cost.
John Casella founded [yellow tail] in 2001 and is excited to see
how this new 10th anniversary application will bring
people together as they plan their own parties.
"When we created [yellow tail], we wanted to provide a fun and
tasty wine that people could enjoy with their friends on any
occasion, so our 10th anniversary celebration needed to
help people to achieve that. Food often goes hand-in-hand with wine
at parties and gatherings, so I hope people have some fun with this
campaign," said John.
Even though 10 years seems a short time, much as changed since
the first bottle of [yellow tail] Shiraz and Chardonnay was
made.
"It's hard to believe how much the world has changed in the last
10 years. If you asked me in 2001 how we would celebrate our
10th anniversary, I would never have guessed it would be
online. Facebook and social media has become such a big part of our
lives. It is wonderful to see the way it unifies people with shared
interests from all around the world," added John.
Nor would John have guessed the brand [yellow tail] would become
one of Australia's most successful wine labels. John credits the
success to consistent quality and value year-on-year.
"Consumers enjoy the taste of [yellow tail] wine, the fun nature
of the brand and the affordability of the product. When you combine
all three things, it makes for the perfect party wine. All you need
now is the party food to go with it so that's why we've created
this Facebook application," said John.
The Facebook application is live to fans from all around the
world.
Visit www.facebook.com/yellowtail